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I'm passionnate about B2B SaaS companies. The way to market and grow these companies is what I live for. Over the years, I've helped 60+ companies reach higher goals.

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Why you shouldn’t create a Growth Team – Interview of Hotjar’s CEO, David Darmanin

I was talking to David Darmanin, the CEO of Hotjar a couple weeks ago. He told me that he didn’t want a Growth Team, I felt like I needed to investigate.

For those of you who don’t know Hotjar, the company was making 1M$ in ARR one year after launch. 3 years forward, they’re now at 10M$ in ARR.

It’s a research platform to help you understand your users better (e.g. Heatmaps, Recordings). It’s the swiss-army knife for any Growth person out there.

Needless to say that Hotjar is crushing it. However, when David told me that he would never built a Growth Team. He peeked my interest.

We already discussed similar topics in our interview with Pedro Magriço from Typeforms but it’s always good to see different views.

In this interview, you’ll learn some of the results of the “Growth Hackers” mindset to the business people like David. Read on :).

Are you ready to optimize your SaaS website for conversion and improve your CAC?

Do you have a software business? The first thing that people see about you is your website. Are you investing enough resources on making sure they have the best possible experience?

I’m guessing that more than 98% of people coming to your website leave without giving you their email address.

You know why? It’s because you didn’t convince them that your solution was right for them.

It means that you’re letting 98% of your traffic go to waste. Your business is doing okay, but what if you could convert 3% or 5% of your visitors to leads?

What if you could convert 10% of them? Your business would grow tremendously! You’d get more leads without spending more on marketing (thus reducing CAC).

To do that, you need to improve the conversion rate on your website. You need to understand your visitors and solve issues on your website, and this means doing some research.

CRO (Conversion Rate Optimization) does exactly that. However, it raises tons of questions… Are we ready? Do we have enough traffic? How do we do this the right way?

This article will give you answers to all these questions. You’ll finally be able to find out if you have what it takes to really improve your website’s conversion rate.

7 Awesome Entrepreneurs shared their secrets at SaaStock 2017

As some of you may know, the largest european SaaS conference happened in Dublin on the week of the 18th of September.

If you don’t know about SaaStock, you should definitely check it out. This edition gathered 1 500 people from all over the world. Great content and awesome people!

I get the most out of conferences by meeting new people and it’s very hard to share these learnings with others. This time is different. I decided to record these conversations and write up a post about them.

Without further ado:

I’m sharing insights from these people, it’s not their actual words. The discussions were very free so you might not see a lot of links between them. However, I definitely think that all of them bring value that could help you to further your business.

Thanks to everyone for participating. Thanks to Alex Theuma and his team for organizing this beautiful event. Sorry for all the others that I couldn’t include. I’m sure we’ll see each other again very soon!

Keep on reading 🙂

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Pierre Lechelle

SaaS Marketing & Growth

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