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Over the year I've helped 150+ companies to unlock their growth by helping Sales & Marketing leader to get on the same page.

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The No-BS guide to get 12% of accounts to reply to your cold email

I always considered cold email as a subpar channel. One that creates pipeline because you trick people to answer you.

I often heard stories about companies that would fuel their entire growth with outbound. Which made me think twice about my preconceived ideas.

Working at MadKudu, we were trying to find a channel that would be able to build pipeline.

In about 6 weeks, we were able to get 12% of our target accounts to book a meeting with us.

Today, I want to share how we got to this result so that you can start with outbound.

Let’s try working LESS

I often see CEOs and executives killing themselves at work. They work until 11PM, they have no social life and they only see their loved ones during weekends.

Truth is, we have all been there. When I was building my business, I told myself “you shouldn’t rest until you make it”. I worked until late at night for over a year. It felt terrible.

You know what happened? The business didn’t move forward much. I was making pretty much the same amount of money (I actually shared my numbers).

I filled my 14 hours of work per day with whatever seemed important. I wasn’t really mindful about whether that was going to move the needle or not.

After a year, I said “never again” and I decided to work between 6 and 8 hours a day. I worked on the things that were going to move the needle and I discarded all the rest.

The revenue doubled in a year and I was able to enjoy life the way I wanted. I was finally able to achieve a balance between my personal life and my own business.

Try working in compressing functions. If you only have 6 hours today, what are you going to work on? What are the things that will really move the needle and get you closer to your goal?

Living a great life means that you’ve achieved a balance between all areas of your life. You can’t work tirelessly without thinking about the impact it’s gonna have on your personal life.

Now. Who wants to try working less?

More on that subject

10 Learnings Building a Consulting Practice to €150k+ per year

About 4 years ago, I tried to launch a business but failed without grace. The irony is that other entrepreneurs were asking me for advice. I quickly realized that I could help them grow their business. I also realized that I could make a good living out of it.

That’s how I got into consulting. Three years later, my business was thriving, but I decided to change paths. I decided to join a fast-growing company in the US.

Building a consultancy was a real challenge. I’ve made tons of mistakes along the way. Today, I’ll share some tips that will help you to go much faster and build a successful business.

If you want to be your own boss and build a consultancy, this article is for you.

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Pierre Lechelle

SaaS Marketing & Growth

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I’ll email you whenever I have something interesting to share. Once or twice a month.