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Starting a Growth Team from Scratch

Most high-growth companies now have Growth Teams (e.g. Facebook, Uber). These teams have enormous potential

Creating a Growth Team isn’t as easy as it sounds. You’ll find many roadblocks coming your way and going lean (generating results with small money) is the first step to actually building a standalone team.

This article will walk you through the different steps involved in creating a Growth Team, from getting the management on board to getting a few big wins.


What’s a good conversion rate?

Whenever I audit a business or a free trial, I always talk about conversion rates. The question that keeps coming up is: “What’s a good conversion rate?”.

My answer is always the same…

The highest possible.

In this post, I want to show you why there is no such thing as a good conversion rate and how you can get to the level you’re dreaming of.


The Analytics Lifecycle for Startups

I was recently working with a startup doing $50k+ of MRR. The company was quickly growing but their analytics couldn’t be more screwed…

During our first meeting, I asked: “What works best regarding your Marketing?”. I was shocked when they replied: “We don’t really know. Content is our main traffic driver”.

I realized that they weren’t measuring anything at all. They had several thousands of visitors per day, but they had no way to measure where their customers were coming from.

Screwing up your analytics will hold you back on making data-driven decisions and effectively growing your startup.

Gut will guide your decisions. Half of which will be wrong… Don’t just hope that your competitors will do the same…

This article is about to give you an overview of the Analytics Lifecycle in Startups, what’s wrong about it and how to fix it.

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Pierre Lechelle

SaaS Marketing & Growth Hacking

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