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Tracking Customer Acquisition in SaaS

Are you a CMO? When was the last time you invested money into Customer Acquisition? Today? When was the last time you felt confident spending one dollar because you’d get back 10 dollars? And I’m not speaking about extrapolating LTV. I’m speaking about real LTV on a specific customer. Tracking Customer Acquisition can solve all […]

The Analytics Lifecycle for Startups

I was recently working with a startup doing $50k+ of MRR. The company was quickly growing but their analytics couldn’t be more screwed… During our first meeting, I asked: “What works best regarding your Marketing?”. I was shocked when they replied: “We don’t really know. Content is our main traffic driver”. I realized that they […]

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Pierre Lechelle

SaaS Marketing & Growth

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