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Growth Hacking

Starting a Growth Team from Scratch

Most high-growth companies now have Growth Teams (e.g. Facebook, Uber). These teams have enormous potential… Creating a Growth Team isn’t as easy as it sounds. You’ll find many roadblocks coming your way and going lean (generating results with small money) is the first step to actually building a standalone team. This article will walk you through the […]

What’s a good conversion rate?

Whenever I audit a business or a free trial, I always talk about conversion rates. The question that keeps coming up is: “What’s a good conversion rate?”. My answer is always the same… The highest possible. In this post, I want to show you why there is no such thing as a good conversion rate and […]

Growth Hacking Strategy

Most things we can read about Growth are very operational. You need to run experiments in order to improve your growth. Quid about Strategy? What comes before? When thinking about Growth, most people think about CRO (Conversion Rate Optimization) on the ToFu (Top of the Funnel). They don’t really understand what is the power of […]

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Pierre Lechelle

SaaS Marketing & Growth

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