Have you ever taken the wrong business decision? I guess you just answered yes. Never make this mistake again and include data in your decision-making process. Data is everywhere, and collecting it is becoming easier everyday. Startups & Marketers need to look at their metrics in order to take the right decision at the right […]
Growing a Startup? What if you could add fuel to the fire? That’s where Paid Acquisition comes in! Startups don’t have money. Most of them therefore rely on free channels to get the wheel going. However, at one point, free channels show their limit… At this point, you should have validated your Business Model and […]
Developing a new venture often starts with communicating on a budget. Getting early traction, before funding, can be tough for most startups. To get early adopters, your first customers, they need to hear about you. In a way that doesn’t cost you your whole investment. Entrepreneurs are very lucky, Internet has made it possible to communicate […]
Entrepreneurs need to ask the right questions: how can I measure and optimize each step of my funnel to grow quickly and expand my customer base? One simple answer is: AARRR. AARRR is a wonderful framework to help you better understand your consumers. It’ll help you measure your funnel and enable you to optimize it […]