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6 Mistakes that will kill your B2B SaaS Startup

When I was 16 years old, I was daydreaming about an automated business. I imagined money flowing into my account while I was asleep. I was so amazed by stories of companies like Salesforce, Buffer, or SendGrid and how they could create value and earn money with online software. I started programming when I was […]

What’s a good conversion rate?

Whenever I audit a business or a free trial, I always talk about conversion rates. The question that keeps coming up is: “What’s a good conversion rate?”. My answer is always the same… The highest possible. In this post, I want to show you why there is no such thing as a good conversion rate and […]

PPC Reporting

I’ve been doing quite a lot of PPC recently. When doing PPC, it’s primary to give clients, or your boss, the control over your work and therefore to write periodic reports. To do so more efficiently I built a template for PPC reports that I’m sharing with you today. I’m hoping to help you to show your […]

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Pierre Lechelle

SaaS Marketing & Growth

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