Marketing

6 Mistakes that will kill your B2B SaaS Startup

When I was 16 years old, I was daydreaming about an automated business. I imagined money flowing into my account while I was asleep. I was so amazed by stories of companies like Salesforce,

What’s a good conversion rate?

Whenever I audit a business or a free trial, I always talk about conversion rates. The question that keeps coming up is: “What’s a good conversion rate?”. My answer is always the same…

PPC Reporting

I’ve been doing quite a lot of PPC recently. When doing PPC, it’s primary to give clients, or your boss, the control over your work and therefore to write periodic reports.