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6 Mistakes that will kill your B2B SaaS Startup

When I was 16 years old, I was daydreaming about an automated business. I imagined money flowing into my account while I was asleep. I was so amazed by stories of companies like Salesforce, Buffer, or SendGrid and how they could create value and earn money with online software. I started programming when I was […]

What’s a good conversion rate?

Whenever I audit a business or a free trial, I always talk about conversion rates. The question that keeps coming up is: “What’s a good conversion rate?”. My answer is always the same… The highest possible. In this post, I want to show you why there is no such thing as a good conversion rate and […]

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Pierre Lechelle

SaaS Marketing & Growth

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