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Growth Hacking

Growth Hacking Strategy

Most things we can read about Growth are very operational. You need to run experiments in order to improve your growth. Quid about Strategy? What comes before? When thinking about Growth, most people think about CRO (Conversion Rate Optimization) on the ToFu (Top of the Funnel). They don’t really understand what is the power of […]

[Infographic] Growth Hacking Process & High-Tempo Testing

Growth Hacking isn’t something you can learn overnight. Most people don’t even understand what it is. Today, I’m going to explain you everything you need to know about Growth Hacking. Growth Hacking isn’t really about hacking things. It’s about experimenting various activities in order to drive growth. Most people will start experimenting tomorrow and never start […]

19 Techniques to Push Users Through Your Funnel

Marketing strategies often aim at acquiring more traffic. Marketers can be very good at attracting traffic but eventually fail to get qualified leads. Are visitors converting well? If not, pushing them through your funnel is critical for customer acquisition. Some businesses are just more successful than others at pushing visitors down the funnel. High conversion […]

Customer Acquisition Cost (CAC): 8 Ways to Acquire Customers at a Lower Cost

Acquiring customers is crucial for every business. Without customer, there is no possible business. I don’t know of any business that can operate without customer. The Customer Acquisition Cost (CAC) should always be one of your primary concern. What if some of your activities aren’t effective at all? You might be wasting money somewhere. The lower […]

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Pierre Lechelle

SaaS Marketing & Growth

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I’ll email you whenever I have something interesting to share. Once or twice a month.