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When & Where to start Paid Acquisition (PPC)?

Growing a Startup? What if you could add fuel to the fire? That’s where Paid Acquisition comes in! Startups don’t have money. Most of them therefore rely on free channels to get the wheel going. However, at one point, free channels show their limit… At this point, you should have validated your Business Model and […]

Consumer Decision Journey

Most Start-ups, often forget about the decision-making process involved in purchasing. They develop their Marketing Strategies thinking that customers are always ready to buy. The reality is different. Developing Marketing Strategies with this idea in mind can be very dangerous. All leads are not created equal. Some have just discovered your products while others are ready to […]

AARRR: Pirate Metrics for SaaS

Entrepreneurs need to ask the right questions: how can I measure and optimize each step of my funnel to grow quickly and expand my customer base? One simple answer is: AARRR. AARRR is a wonderful framework to help you better understand your consumers. It’ll help you measure your funnel and enable you to optimize it […]

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Pierre Lechelle

SaaS Marketing & Growth

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I’ll email you whenever I have something interesting to share. Once or twice a month.