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Marketing

19 Techniques to Push Users Through Your Funnel

Marketing strategies often aim at acquiring more traffic. Marketers can be very good at attracting traffic but eventually fail to get qualified leads. Are visitors converting well? If not, pushing them through your funnel is critical for customer acquisition. Some businesses are just more successful than others at pushing visitors down the funnel. High conversion […]

10 Trends for Startup Marketing in 2015

Marketing is evolving very quickly. Marketers need to evolve as well. Your competitors will and if you don’t, they’ll beat you. And you don’t want that. 2015 is going to see a lot of improvements in terms of Marketing. Following these trends will help you to stay on top of your marketing and develop your sales […]

When & Where to start Paid Acquisition (PPC)?

Growing a Startup? What if you could add fuel to the fire? That’s where Paid Acquisition comes in! Startups don’t have money. Most of them therefore rely on free channels to get the wheel going. However, at one point, free channels show their limit… At this point, you should have validated your Business Model and […]

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Pierre Lechelle

SaaS Marketing & Growth

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I’ll email you whenever I have something interesting to share. Once or twice a month.