Growth Hacking isn’t something you can learn overnight. Most people don’t even understand what it is. Today, I’m going to explain you everything you need to know about Growth Hacking.
Growth Hacking isn’t really about hacking things. It’s about experimenting various activities in order to drive growth.
Most people will start experimenting tomorrow and never start an experiment again. Unsustainable growth.
If you’re really into Growth Hacking, you need a process. One that will allow you to iterate quickly and drive growth.
That process has been described by many Marketers, however, most people find it hard to understand. Today, I’ve decided to boil it down to an infographic.
Here we are:
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<a href=”http://www.pierrelechelle.com/growth-hacking-process”><img src=”http://www.pierrelechelle.com/files/2015/06/growth-hacking-infographic.png” /></a>
If there is one thing you should have learned today is that Growth Hacking is all about experimenting.
You’ll try plenty of things. Half won’t work. The interesting part is the other half. Keep doing these things and dump what didn’t work.
Be sure to capture your learnings as you go along the process. You don’t want to fail twice the same experiments.
By implementing this process, you’ll soon be able to grow incredibly fast and to generate more revenue (or whatever you’re after).
It’s up to you now: What were your most successful experiments? What have you learnt along the process?
I’m Pierre Lechelle and I’ve been working in the tech ecosystem building businesses for about 10 years. I’m now focused on helping MadKudu to reach $100M in ARR. Connect with me on LinkedIn.