Menu Sidebar
Menu

6 Mistakes that will kill your B2B SaaS Startup

When I was 16 years old, I was daydreaming about an automated business. I imagined money flowing into my account while I was asleep.

I was so amazed by stories of companies like Salesforce, Buffer, or SendGrid and how they could create value and earn money with online software.

I started programming when I was 11 years old. I soon realized that I could make money selling software. I loved programming and making money, who wouldn’t want to do that?

I spent tons of time developing the product and building a Marketing Machine. Three years later, growth was non-existent, so I pulled the plug.

I thought that Marketing was the key to everything. I believed that by having the right kind of traffic coming to my website, these people would become my customers. I was wrong.

Marketing isn’t the answer to all your problems. Marketing takes blood, sweat, and tears. It takes plenty of resources. Above all else, it won’t save a bad product.

As a marketing consultant, I often hear comments like “I’ve got about 20 clients.  We want to start marketing to acquire tons of leads and scale this up”. This article is my answer.

This post was written for first-time entrepreneurs with less than $20k of MRR. You don’t fit this profile? You can also keep on reading to learn about my greatest failure.

Why Companies are Failing to Implement Growth Processes

CEOs moving past Product / Market Fit often have issues to grow. They struggle to find more channels to acquire new leads. When I met Ryan, his problems were radically different…

They were growing quickly. His team was doing a fine job. They implemented Growth Processes, but after a few months, they realized that they weren’t moving the needle.

He had planned to launch campaigns within a few days. His experiments were launched in weeks because of a lack of attention from other people within the organization.

That’s usually a problem faced by big corporations. I never heard such a thing from a startup with 20 people. That’s when I decided to investigate.

It was after running dozens of interviews and studying hundreds of the fastest growing startups that I realized most companies don’t sincerely care about Growth.

I realized that most startups face these issues and have no idea of how to solve them. My research led me to some interesting findings that I’ll share with you today.

These lessons should help you to operate in a more efficient manner and start experimenting very quickly.

Tracking Customer Acquisition in SaaS

Are you a CMO? When was the last time you invested money into Customer Acquisition? Today?

When was the last time you felt confident spending one dollar because you’d get back 10 dollars? And I’m not speaking about extrapolating LTV. I’m speaking about real LTV on a specific customer.

Tracking Customer Acquisition can solve all your problems. But it’s not as easy as it may sound. Many solutions are available but they all have pros and cons…

This article will give you all the solutions to help you measure Customer Acquisition and compute your Customer Acquisition Cost (CAC).

Newer Posts
Older Posts

Pierre Lechelle

SaaS Marketing & Growth

Keep posted

Grow your startup with Growth Hacking & Marketing advice delivered to your inbox.