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Why Companies are Failing to Implement Growth Processes

CEOs moving past Product / Market Fit often have issues to grow. They struggle to find more channels to acquire new leads. When I met Ryan, his problems were radically different…

They were growing quickly. His team was doing a fine job. They implemented Growth Processes, but after a few months, they realized that they weren’t moving the needle.

He had planned to launch campaigns within a few days. His experiments were launched in weeks because of a lack of attention from other people within the organization.

That’s usually a problem faced by big corporations. I never heard such a thing from a startup with 20 people. That’s when I decided to investigate.

It was after running dozens of interviews and studying hundreds of the fastest growing startups that I realized most companies don’t sincerely care about Growth.

I realized that most startups face these issues and have no idea of how to solve them. My research led me to some interesting findings that I’ll share with you today.

These lessons should help you to operate in a more efficient manner and start experimenting very quickly.

Tracking Customer Acquisition in SaaS

Are you a CMO? When was the last time you invested money into Customer Acquisition? Today?

When was the last time you felt confident spending one dollar because you’d get back 10 dollars? And I’m not speaking about extrapolating LTV. I’m speaking about real LTV on a specific customer.

Tracking Customer Acquisition can solve all your problems. But it’s not as easy as it may sound. Many solutions are available but they all have pros and cons…

This article will give you all the solutions to help you measure Customer Acquisition and compute your Customer Acquisition Cost (CAC).

How to Perform a Growth Audit

How did you feel the first time you were tasked with growing a business you didn’t know much about?

I bet you felt like the task was huge and you didn’t know where to start. Don’t worry… I felt the same way…

I have already written about the Growth Strategy and implementing Growth Processes but what happens before that?

Over the years, I have developed a model to help you audit and analyze business growth. The main goal is to give you all the keys you need to develop a cohesive strategy and make sure you don’t miss anything.

You’ve been in business for a while and there are millions of data points that you could look at. The aim of this audit is to point you in the right direction so that you don’t waste much time.

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Pierre Lechelle

SaaS Marketing & Growth

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