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Tracking Customer Acquisition in SaaS

Are you a CMO? When was the last time you invested money into Customer Acquisition? Today?

When was the last time you felt confident spending one dollar because you’d get back 10 dollars? And I’m not speaking about extrapolating LTV. I’m speaking about real LTV on a specific customer.

Tracking Customer Acquisition can solve all your problems. But it’s not as easy as it may sound. Many solutions are available but they all have pros and cons…

This article will give you all the solutions to help you measure Customer Acquisition and compute your Customer Acquisition Cost (CAC).

How to Perform a Growth Audit

How did you feel the first time you were tasked with growing a business you didn’t know much about?

I bet you felt like the task was huge and you didn’t know where to start. Don’t worry… I felt the same way…

I have already written about the Growth Strategy and implementing Growth Processes but what happens before that?

Over the years, I have developed a model to help you audit and analyze business growth. The main goal is to give you all the keys you need to develop a cohesive strategy and make sure you don’t miss anything.

You’ve been in business for a while and there are millions of data points that you could look at. The aim of this audit is to point you in the right direction so that you don’t waste much time.

Growth Mindset: 10 Principles to Growth

Many people begin to experiment and fail to see the desired results. They’re often missing on the key ingredient: The Growth Mindset.

They want to grow and they have a vague idea of how to get there. But, they lack the key principles to achieve their goals. They lack of a general understanding behind the practice.

What if you could increase your Growth rate? What if you could finally start to optimize your processes? Growth is the answer to these questions…

This article is about to give you a few principles to help guide you into your quest for Growth. I hope it helps!

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Pierre Lechelle

SaaS Marketing & Growth

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