When I was 16 years old, I was daydreaming about an automated business. I imagined money flowing into my account while I was asleep.
I was so amazed by stories of companies like Salesforce, Buffer, or SendGrid and how they could create value and earn money with online software.
I started programming when I was 11 years old. I soon realized that I could make money selling software. I loved programming and making money, who wouldn’t want to do that?
I spent tons of time developing the product and building a Marketing Machine. Three years later, growth was non-existent, so I pulled the plug.
I thought that Marketing was the key to everything. I believed that by having the right kind of traffic coming to my website, these people would become my customers. I was wrong.
Marketing isn’t the answer to all your problems. Marketing takes blood, sweat, and tears. It takes plenty of resources. Above all else, it won’t save a bad product.
As a marketing consultant, I often hear comments like “I’ve got about 20 clients. We want to start marketing to acquire tons of leads and scale this up”. This article is my answer.
This post was written for first-time entrepreneurs with less than $20k of MRR. You don’t fit this profile? You can also keep on reading to learn about my greatest failure.