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How to Perform a Growth Audit

How did you feel the first time you were tasked with growing a business you didn’t know much about?

I bet you felt like the task was huge and you didn’t know where to start. Don’t worry… I felt the same way…

I have already written about the Growth Strategy and implementing Growth Processes but what happens before that?

Over the years, I have developed a model to help you audit and analyze business growth. The main goal is to give you all the keys you need to develop a cohesive strategy and make sure you don’t miss anything.

You’ve been in business for a while and there are millions of data points that you could look at. The aim of this audit is to point you in the right direction so that you don’t waste much time.

Growth Mindset: 10 Principles to Growth

Many people begin to experiment and fail to see the desired results. They’re often missing on the key ingredient: The Growth Mindset.

They want to grow and they have a vague idea of how to get there. But, they lack the key principles to achieve their goals. They lack of a general understanding behind the practice.

What if you could increase your Growth rate? What if you could finally start to optimize your processes? Growth is the answer to these questions…

This article is about to give you a few principles to help guide you into your quest for Growth. I hope it helps!

Starting a Growth Team from Scratch

Most high-growth companies now have Growth Teams (e.g. Facebook, Uber). These teams have enormous potential

Creating a Growth Team isn’t as easy as it sounds. You’ll find many roadblocks coming your way and going lean (generating results with small money) is the first step to actually building a standalone team.

This article will walk you through the different steps involved in creating a Growth Team, from getting the management on board to getting a few big wins.

What’s a good conversion rate?

Whenever I audit a business or a free trial, I always talk about conversion rates. The question that keeps coming up is: “What’s a good conversion rate?”.

My answer is always the same…

The highest possible.

In this post, I want to show you why there is no such thing as a good conversion rate and how you can get to the level you’re dreaming of.

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Pierre Lechelle

SaaS Marketing & Growth

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I’ll email you whenever I have something interesting to share. Once or twice a month.