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Growth Hacking Strategy

Most things we can read about Growth are very operational. You need to run experiments in order to improve your growth. Quid about Strategy? What comes before?

When thinking about Growth, most people think about CRO (Conversion Rate Optimization) on the ToFu (Top of the Funnel). They don’t really understand what is the power of Growth.

To solve this issue, it’s necessary to take a step back and to think about Growth in a strategic way. So, what is a Growth Strategy? How to create one? What are the challenges?

[Infographic] Growth Hacking Process & High-Tempo Testing

Growth Hacking isn’t something you can learn overnight. Most people don’t even understand what it is. Today, I’m going to explain you everything you need to know about Growth Hacking.

Growth Hacking isn’t really about hacking things. It’s about experimenting various activities in order to drive growth.

Most people will start experimenting tomorrow and never start an experiment again. Unsustainable growth.

If you’re really into Growth Hacking, you need a process. One that will allow you to iterate quickly and drive growth.

That process has been described by many Marketers, however, most people find it hard to understand. Today, I’ve decided to boil it down to an infographic.

Product / Market Fit: The Very First Step to Successfully Launching Your Product

Every day, I talk to founders who seek to acquire more users and increase their growth. I always question the stage they’re in. Is acquiring new users the solution to their growth problem?

Most of the time, they have very few users with very little feedback. They launched their startup based on their vision and ignored market signs.

If you are in that position you don’t have an Acquisition problem, you have a Product / Market Fit (PMF) problem.

If you don’t really know where to focus and struggle to acquire your first users, or struggle to keep growing steadily, this article is for you.

Since the concept of PMF can be quite complicated, I gathered a handful of resources in order to help you understand the concept and better reach your goals.

Disclaimer: this article distills a lot of resources to give you a general overview of the concepts; if you want to know more, then check out the resources listed in each paragraph.

PPC Reporting

I’ve been doing quite a lot of PPC recently. When doing PPC, it’s primary to give clients, or your boss, the control over your work and therefore to write periodic reports.

To do so more efficiently I built a template for PPC reports that I’m sharing with you today. I’m hoping to help you to show your boss that what you’re doing a great job.

Of course, every report will be different, you can’t just pull numbers and expect readers to be happy with it. The report needs to be personalized and show your understanding of customers’ problems.

However, after writing tons of report, a pattern emerged, and I’m going to share it with you today. Keep reading to discover the ultimate PPC report.

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Pierre Lechelle

SaaS Marketing & Growth

Keep posted

I’ll email you whenever I have something interesting to share. Once or twice a month.