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You probably have inaccurate Traffic Sources in your Analytics. Discover why.

A few days ago, my last article was featured on GrowthHackers.com. It generated valuable traffic and helped promote the article.

Several days later, I logged into Google Analytics for a routine check. I couldn’t see any referral traffic from GH.com, although it was clear that the traffic came from there.

Why didn’t Google Analytics track the referrals and show the correct traffic?

Chances are, Google Analytics doesn’t correctly attribute your traffic source and shows more direct traffic than there is. Keep on reading to know why.

When & Where to start Paid Acquisition (PPC)?

Growing a Startup? What if you could add fuel to the fire? That’s where Paid Acquisition comes in!

Startups don’t have money. Most of them therefore rely on free channels to get the wheel going. However, at one point, free channels show their limit…

At this point, you should have validated your Business Model and get a steady flow of new Customers every month. Nevertheless, you still need to progress, to grow.

Free Channels may show their limit. You’ve been paying for customers with your own time. It’s now time to pay dollars for each new customer you get…

Bootstrap your communication: 20 ways to communicate about your startup for free

Developing a new venture often starts with communicating on a budget. Getting early traction, before funding, can be tough for most startups.

To get early adopters, your first customers, they need to hear about you. In a way that doesn’t cost you your whole investment. Entrepreneurs are very lucky, Internet has made it possible to communicate for free.

This article gives you a list of ressources you can use in order to communicate freely for your startup. From Inbound Marketing to PR, you’ll learn all the ways to talk about your startup without spending a dime.

Consumer Decision Journey

Most Start-ups, often forget about the decision-making process involved in purchasing. They develop their Marketing Strategies thinking that customers are always ready to buy. The reality is different.

Developing Marketing Strategies with this idea in mind can be very dangerous. All leads are not created equal. Some have just discovered your products while others are ready to buy. We have to treat all of them differently.

Yet, some funnels are not optimized for this kind of parameter. This article gives you an overview of how to design your Conversion Funnel & Marketing Strategies in order to effectively reach customers and to convert them easily.

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Pierre Lechelle

SaaS Marketing & Growth

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I’ll email you whenever I have something interesting to share. Once or twice a month.
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