CEOs moving past Product / Market Fit often have issues to grow. They struggle to find more channels to acquire new leads. When I met Ryan, his problems were radically different…
They were growing quickly. His team was doing a fine job. They implemented Growth Processes, but after a few months, they realized that they weren’t moving the needle.
He had planned to launch campaigns within a few days. His experiments were launched in weeks because of a lack of attention from other people within the organization.
That’s usually a problem faced by big corporations. I never heard such a thing from a startup with 20 people. That’s when I decided to investigate.
It was after running dozens of interviews and studying hundreds of the fastest growing startups that I realized most companies don’t sincerely care about Growth.
I realized that most startups face these issues and have no idea of how to solve them. My research led me to some interesting findings that I’ll share with you today.
These lessons should help you to operate in a more efficient manner and start experimenting very quickly.