Are you a CMO? When was the last time you invested money into Customer Acquisition? Today? When was the last time you felt confident spending one dollar because you’d get back 10 dollars?
I was recently working with a startup doing $50k+ of MRR. The company was quickly growing but their analytics couldn’t be more screwed… During our first meeting, I asked: “What works best regarding your Marketing?”
As Marketers, being data-driven has become part of the job. It’s part of the revolution that has been happening for the last few years. At the center of this process, Analytics measure conversions and attribute sales.
Acquiring customers is crucial for every business. Without customer, there is no possible business. I don’t know of any business that can operate without customer. The Customer Acquisition Cost (CAC) should always be one of your primary concern.