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Tracking Customer Acquisition in SaaS

Are you a CMO? When was the last time you invested money into Customer Acquisition? Today? When was the last time you felt confident spending one dollar because you’d get back 10 dollars? And I’m not speaking about extrapolating LTV. I’m speaking about real LTV on a specific customer. Tracking Customer Acquisition can solve all […]

The Analytics Lifecycle for Startups

I was recently working with a startup doing $50k+ of MRR. The company was quickly growing but their analytics couldn’t be more screwed… During our first meeting, I asked: “What works best regarding your Marketing?”. I was shocked when they replied: “We don’t really know. Content is our main traffic driver”. I realized that they […]

Future of Analytics Software: Big Data & Machine Learning

As Marketers, being data-driven has become part of the job. It’s part of the revolution that has been happening for the last few years. At the center of this process, Analytics measure conversions and attribute sales. To help them, Attribution Models tie together conversions and traffic sources by attributing credit to the latter. The consumer’s […]

Customer Acquisition Cost (CAC): 8 Ways to Acquire Customers at a Lower Cost

Acquiring customers is crucial for every business. Without customer, there is no possible business. I don’t know of any business that can operate without customer. The Customer Acquisition Cost (CAC) should always be one of your primary concern. What if some of your activities aren’t effective at all? You might be wasting money somewhere. The lower […]

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Pierre Lechelle

SaaS Marketing & Growth

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I’ll email you whenever I have something interesting to share. Once or twice a month.