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SaaS

AARRR: Pirate Metrics for SaaS

Entrepreneurs need to ask the right questions: how can I measure and optimize each step of my funnel to grow quickly and expand my customer base? One simple answer is: AARRR. AARRR is a wonderful framework to help you better understand your consumers. It’ll help you measure your funnel and enable you to optimize it […]

Understand Customer Acquisition in SaaS

After launching, most start-ups struggle to come to grip with acquisition thus limiting their growth potential with a likelihood of going bankrupt subsequently. This arises mainly from not setting a defined path to acquisition. Enabling online acquisition can be quite tricky and may pose a slippery-slop especially in selling software online. Why? It is important […]

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Pierre Lechelle

SaaS Marketing & Growth

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I’ll email you whenever I have something interesting to share. Once or twice a month.