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Are you ready to optimize your SaaS website for conversion and improve your CAC?

Do you have a software business? The first thing that people see about you is your website. Are you investing enough resources on making sure they have the best possible experience?

I’m guessing that more than 98% of people coming to your website leave without giving you their email address.

You know why? It’s because you didn’t convince them that your solution was right for them.

It means that you’re letting 98% of your traffic go to waste. Your business is doing okay, but what if you could convert 3% or 5% of your visitors to leads?

What if you could convert 10% of them? Your business would grow tremendously! You’d get more leads without spending more on marketing (thus reducing CAC).

To do that, you need to improve the conversion rate on your website. You need to understand your visitors and solve issues on your website, and this means doing some research.

CRO (Conversion Rate Optimization) does exactly that. However, it raises tons of questions… Are we ready? Do we have enough traffic? How do we do this the right way?

This article will give you answers to all these questions. You’ll finally be able to find out if you have what it takes to really improve your website’s conversion rate.

7 Awesome Entrepreneurs shared their secrets at SaaStock 2017

As some of you may know, the largest european SaaS conference happened in Dublin on the week of the 18th of September.

If you don’t know about SaaStock, you should definitely check it out. This edition gathered 1 500 people from all over the world. Great content and awesome people!

I get the most out of conferences by meeting new people and it’s very hard to share these learnings with others. This time is different. I decided to record these conversations and write up a post about them.

Without further ado:

I’m sharing insights from these people, it’s not their actual words. The discussions were very free so you might not see a lot of links between them. However, I definitely think that all of them bring value that could help you to further your business.

Thanks to everyone for participating. Thanks to Alex Theuma and his team for organizing this beautiful event. Sorry for all the others that I couldn’t include. I’m sure we’ll see each other again very soon!

Keep on reading 🙂

Maybe you shouldn’t have a Growth Team – Interview with Pedro Magriço from Typeform

Couple months ago, I was going away to Barcelona for the weekend. I decided to go out there early to get some work done and meet with interesting folks.

I emailed a couple people and surprisingly Pedro Magriço answered. I was doing research on Growth at the time and especially about Growth Teams. Pedro brought me a tons of insights so we decided to do an interview together.

For those of you who don’t know Pedro: He’s been at Typeform since the early beginning. He started working on Marketing and later on as Head of Growth. His role into Typeform’s explosive growth shouldn’t be neglected!

Pedro has a really interesting point of view about Growth Teams and explains how they’re experimenting from an organizational perspective. Keep on reading!

6 Mistakes that will kill your B2B SaaS Startup

When I was 16 years old, I was daydreaming about an automated business. I imagined money flowing into my account while I was asleep.

I was so amazed by stories of companies like Salesforce, Buffer, or SendGrid and how they could create value and earn money with online software.

I started programming when I was 11 years old. I soon realized that I could make money selling software. I loved programming and making money, who wouldn’t want to do that?

I spent tons of time developing the product and building a Marketing Machine. Three years later, growth was non-existent, so I pulled the plug.

I thought that Marketing was the key to everything. I believed that by having the right kind of traffic coming to my website, these people would become my customers. I was wrong.

Marketing isn’t the answer to all your problems. Marketing takes blood, sweat, and tears. It takes plenty of resources. Above all else, it won’t save a bad product.

As a marketing consultant, I often hear comments like “I’ve got about 20 clients.  We want to start marketing to acquire tons of leads and scale this up”. This article is my answer.

This post was written for first-time entrepreneurs with less than $20k of MRR. You don’t fit this profile? You can also keep on reading to learn about my greatest failure.

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Pierre Lechelle

SaaS Marketing & Growth

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I’ll email you whenever I have something interesting to share. Once or twice a month.