Most things we can read about Growth are very operational. You need to run experiments in order to improve your growth. Quid about Strategy? What comes before?
When thinking about Growth, most people think about CRO (Conversion Rate Optimization) on the ToFu (Top of the Funnel). They don’t really understand what is the power of Growth.
To solve this issue, it’s necessary to take a step back and to think about Growth in a strategic way. So, what is a Growth Strategy? How to create one? What are the challenges?