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Future of Analytics Software: Big Data & Machine Learning

As Marketers, being data-driven has become part of the job. It’s part of the revolution that has been happening for the last few years.

At the center of this process, Analytics measure conversions and attribute sales. To help them, Attribution Models tie together conversions and traffic sources by attributing credit to the latter.

The consumer’s buying journey has evolved in the last few decades. Analytics struggle to understand the flow between all touch-points and fail to consider all the factors involved in a conversion.

As a result, budget is invested where it shouldn’t be, because data is flawed by current Attribution Models. Your marketing plan is not as effective as it could be.

What does the future hold? What do you need to improve your marketing activities? What about Big Data and Machine Learning? Can they help?

19 Techniques to Push Users Through Your Funnel

Marketing strategies often aim at acquiring more traffic. Marketers can be very good at attracting traffic but eventually fail to get qualified leads. Are visitors converting well? If not, pushing them through your funnel is critical for customer acquisition.

Some businesses are just more successful than others at pushing visitors down the funnel. High conversion rates and short sales cycles are the dream of every marketer.

This article is about to give you useful techniques to better convert visitors into customers & promoters. Before diving in, just a simple disclaimer, there are no universal techniques; all the techniques should be tested and adapted to your business.

Customer Acquisition Cost (CAC): 8 Ways to Acquire Customers at a Lower Cost

Acquiring customers is crucial for every business. Without customer, there is no possible business. I don’t know of any business that can operate without customer.

The Customer Acquisition Cost (CAC) should always be one of your primary concern. What if some of your activities aren’t effective at all? You might be wasting money somewhere.

The lower is your CAC, the better. If you spend more on customer acquisition than you can make money out of them, you’ll be out of business pretty soon.

The CAC is one of the levers that can empower you to optimize your business model. What if you could acquire customers at a lower cost? You’d make more money!

Read on to discover how to calculate your CAC and how you can reduce it to improve your profitability.

How to Take Data-Driven Decisions for Startups & Marketers

Have you ever taken the wrong business decision? I guess you just answered yes. Never make this mistake again and include data in your decision-making process.

Data is everywhere, and collecting it is becoming easier everyday. Startups & Marketers need to look at their metrics in order to take the right decision at the right time.

Very often, I see startups who are never looking at their data. They don’t know what’s going on and what they’re doing properly or not. Needless to say, this is a huge mistake.

This article is all about helping you to take better decisions, supported by data, for the well-being of your business.

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Pierre Lechelle

SaaS Marketing & Growth

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