Entrepreneurs need to ask the right questions: how can I measure and optimize each step of my funnel to grow quickly and expand my customer base? One simple answer is: AARRR.

AARRR is a wonderful framework to help you better understand your consumers. It’ll help you measure your funnel and enable you to optimize it for the better.

Since AARRR are very simple and actionable metrics, you’ll be able to quickly understand & implement them. That’s why the framework is so powerful: it doesn’t require any technical knowledge.

AARRR is the perfect tool to help you to make more informed data-driven decision, at the foundation of some of the most powerful startups.

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After launching, most start-ups struggle to come to grip with acquisition thus limiting their growth potential with a likelihood of going bankrupt subsequently. This arises mainly from not setting a defined path to acquisition.

Enabling online acquisition can be quite tricky and may pose a slippery-slop especially in selling software online. Why? It is important to note there are a number of steps involved before a visitor becomes a customer and acquisition is the first of such steps.

Thus if acquisition – which is at the top of the funnel – is broken, the entire funnel becomes redundant. For instance, you may have returning customers but if you cannot acquire new sets of customers, growth becomes stall and maximum business potential may never be hit, thereby likely affecting sustainability.

In this article, I intend highlighting the main keys to understanding acquisition. Be rest assured it is pretty much easy to comprehend.

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