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Growth Hacking

How to Perform a Growth Audit

How did you feel the first time you were tasked with growing a business you didn’t know much about? I bet you felt like the task was huge and you didn’t know where to start. Don’t worry… I felt the same way… I have already written about the Growth Strategy and implementing Growth Processes but what […]

Growth Mindset: 10 Principles to Growth

Many people begin to experiment and fail to see the desired results. They’re often missing on the key ingredient: The Growth Mindset. They want to grow and they have a vague idea of how to get there. But, they lack the key principles to achieve their goals. They lack of a general understanding behind the […]

Starting a Growth Team from Scratch

Most high-growth companies now have Growth Teams (e.g. Facebook, Uber). These teams have enormous potential… Creating a Growth Team isn’t as easy as it sounds. You’ll find many roadblocks coming your way and going lean (generating results with small money) is the first step to actually building a standalone team. This article will walk you through the […]

What’s a good conversion rate?

Whenever I audit a business or a free trial, I always talk about conversion rates. The question that keeps coming up is: “What’s a good conversion rate?”. My answer is always the same… The highest possible. In this post, I want to show you why there is no such thing as a good conversion rate and […]

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Pierre Lechelle

SaaS Marketing & Growth

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I’ll email you whenever I have something interesting to share. Once or twice a month.