I always considered cold email as a subpar channel. One that creates pipeline because you trick people to answer you. I often heard stories about companies that would fuel their entire growth with outbound. Which made me think twice about my preconceived ideas. Working at MadKudu, we were trying to find a channel that would […]
About 4 years ago, I tried to launch a business but failed without grace. The irony is that other entrepreneurs were asking me for advice. I quickly realized that I could help them grow their business. I also realized that I could make a good living out of it. That’s how I got into consulting. […]
I was talking to David Darmanin, the CEO of Hotjar a couple weeks ago. He told me that he didn’t want a Growth Team, I felt like I needed to investigate. For those of you who don’t know Hotjar, the company was making 1M$ in ARR one year after launch. 3 years forward, they’re now […]
Couple months ago, I was going away to Barcelona for the weekend. I decided to go out there early to get some work done and meet with interesting folks. I emailed a couple people and surprisingly Pedro Magriço answered. I was doing research on Growth at the time and especially about Growth Teams. Pedro brought me […]